PI Firm Revenue Impact Calculator

PI Firm Revenue Impact Calculator

Enter your numbers. This calculator shows exactly how much you're losing right now to slow performance, missed calls, and wasted ad spend.

MetroLaw.vip proves quad-100 performance live. Only a handful of PI sites in the country hit authentic quad-100. This is the standard top firms run. Everyone else is faking it.
Average PI firm is bleeding $400K-$1.2M annually to slow sites and missed calls.

The Latency Tax

Every slow load is a paid lead you already bought and immediately threw away. Real-world data: PageSpeed 38 loses 45-55% of visitors immediately. Quad-90+ brings it down to 22-32%. PI visitors behave like emergency shoppers. They do not wait. They abandon.

For PI firms operating above seven figures, performance optimization is non-optional. The top 10% run 90+ mobile. The bottom 90% bleed six figures annually without realizing it. If you're spending $10K+ per month on ads, these losses scale violently.

Source: Google/SOASTA Research, "The Need for Mobile Speed", 2017

Enter Your Current Metrics

Your current monthly investment in paid search
38
Critical
Optimal
~77.5% of visitors immediately leave Target: <15%
Typical PI Firm
PageSpeed 35-50, bleeding $300K-$600K annually
Top 10% Who Dominate
90+ mobile score, capturing those cases

Cases Go to the First Firm That Responds

Not the best lawyer. The fastest. Every call at 8pm, every Saturday inquiry, every holiday emergency goes to whoever answers first. Smoomer AI's AI receptionist picks up on ring one, 24/7/365, in the client's preferred language. Instant response is a competitive kill shot. Voicemail is where high-value cases die.

The Voicemail Tax

Voicemail is a dead end. AI is a live conversation. When a PI prospect hits voicemail at 8pm on Saturday, 95% scroll to the next firm. They don't leave messages. They abandon. AI answering converts 20% of after-hours calls vs 5% for voicemail. That's 4x conversion improvement on emergency calls, and it captures cases that would otherwise go to whoever answers first.

Staff busy, at lunch, on another call, or putting prospects on hold

The Business-Hours Reality

Most firms assume they answer every call during business hours. They don't. When your receptionist is on another call, at lunch, or dealing with walk-ins, those paid PPC clicks hit voicemail. A 20% missed rate during business hours is conservative for busy firms. AI never misses a call, never puts prospects on hold, never takes lunch.

Revenue You're Leaving on the Table

If your competitor fixes this first, they will take your cases by default.
Current Performance
38
~77.5% bounce rate
Optimized Performance
95+
~12% bounce rate
Metric Current Improved Improvement
Cost Per Click $75 $72.75 $2.25/click saved
After-Hours Cases Captured 0.6/mo 2.4/mo +1.8 cases/mo
Busy/Missed Calls Recovered 0.3/mo 1.1/mo +0.8 cases/mo
Additional Monthly Cases Baseline +6.2 +6.2 cases/mo

Total Annual Recovery

+$1,478,000

Dollars recovered + cases captured + ad budget reclaimed

Based on your inputs. No inflated projections.

Calculation Breakdown

Here's where the money leaks.

ROI & Payback Period

95+ PageSpeed quad-100 website build
Phone AI receptionist + web chatbot
Total First Year Investment
$17,164
Annual Revenue Recovery
$500,000
Net First Year Gain
$482,836
Investment Pays Back In
0.4
Months
12 days to break even
ROI Calculation: First year net gain divided by total investment. Payback period shows how quickly monthly revenue recovery covers your initial costs. After payback, it's pure profit.

Why This Calculator Is Different: We eliminated the "double-dip" that inflates most ROI calculators. You won't see "wasted ad spend recovery" counted as cash savings—Google doesn't refund non-bouncing clicks. We count only real revenue: new cases captured. Our assumptions are realistic: CPC improvements (5%) account for both direct savings AND Ad Rank placement gains. Bounce recovery uses a flat 2% inquiry rate. Higher starting PageSpeed scores ALWAYS show lower total gains because there's less bounce improvement—fewer visitors to recover.

Realistic Assumptions: Numbers reflect observed behavioral psychology and technical leverage. The worse your starting performance, the bigger your opportunity. A firm starting at PageSpeed 33 has massive room for improvement. A firm starting at PageSpeed 70 has less bounce reduction available, therefore smaller (but still meaningful) gains.

Methodology Sources: Speed-to-bounce relationships based on Google/SOASTA mobile benchmarks (still cited in current Google developer materials). Bounce rate baselines validated by 2024 15-study synthesis showing 55% cross-industry average. GA4 engagement patterns confirm the speed-bounce correlation. Conservative 2% inquiry rate assumes mixed-intent PPC traffic. All calculations err on the side of underestimating opportunity.

Disclaimer: Results based on firms we've optimized. Your actual results depend on market conditions, competitive landscape, intake quality, and case selection criteria. This calculator shows opportunity cost, not guaranteed returns.

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